Gaviscon Activation - 2014

Project aim was to educate and engage customers without promoting sales of medical product. We developed an interactive game and installation to create a direct reach to potential customers, using national and international events and locations

As a mechanism we developed an interactive game with build in motion sensor and photo mechanism. The game could be played from 2 sides at the same time using a unique gyroscope motion sensor mechanism.The game than was placed inside a weather proof installation that integrated the full CI to the design, while suitable to adapt the international mutations.

Project has been launched in Hungary and Czech republic.

* Project created with a cooperation of our strategic partner Havas Media Hungary.