Siófok Vodafone

Supporting Vodafone with media appearance at Lake Balaton connecting to it’s actual communication strategy.

The project included a cooperation with Siófok Ferries Wheel on sponsoring and communication partnership, where we made an installation of a central Vodafone logo on the eye of the ferries wheel in the height of 40 m.

As part of the cooperation Vodafone logo has been used on all communication material of the attraction and POS materials, including co-branded crew wear has been used on the venue.

The project had a direct reach on site of more than 150.000 visitors and gained an indirect with Billboards, city lights and cross communication tools around lake Balaton.