Ferris wheels cabins were air conditioned, so LG became literally the one who made the experience cool in the boiling hot summer. The campaign was a mashing success from all perspectives: sales increased by 45%, 150.000 personal brand contacts, PR generated free media appearances in the value of 40 million HUF

* Project created with a cooperation of our strategic partner Havas Media Hungary.

LG AC became the main partner of the Sziget Eye Ferries Wheel in 2013, where cabins were air conditioned, so LG became literally the one who made the experience cool in the boiling hot summer days.

The LG branded exposure and engagement were ensured all over the venue: cabin decoration, product placement, fans, balloons, instant-win applications with hostesses and photo wall. The campaign was a mashing success from all perspectives: sales increased by 45%, 150.000 personal brand contacts, PR generated free media appearances in the value of 40 million HUF

The project was awarded with EFFIE bronze price on Marketing Big Idea category in 2014.