Working together with the The Hungarian Chamber of Agriculture to execute the international communication campaign of Frutti & Veggie to promote the fruit and vegetable consumption among the age group of 4 to 15 year of children.
During the first year of the project we have delivered 15 roadshow locations, 40 POS activation weekends, 8 days of Fruit and Vegetable festival activation at Children Island, 2 press workshops and 1 launching event.
Each activation is a mixture of educational and engaging games to involve and activate children towards fruit and vegetable consumption.
Client: The Hungarian Chamber of Agriculture
Media Agency: Havas Sports Entertainment
Executive Agency: Karma Production
