BP has launched a strong recruitment campaign in Budapest, to fulfil hundreds of new positions, while at the same time they started promoting a strong role in employer brand building, to efficiently integrate a wealth of new colleagues and to provide long-term sustainability and motivation for existing colleagues, in addition to strengthen the brand reputation.

As the global sponsor of the Red Bull Air Race World Championship BP had the aim to participate on the Budapest event with spectator activation while connecting to the running recruitment campaign in Budapest.

Media Agency: Havas Sports Entertainment

Executive Agency: Karma Production