Working together with the The Hungarian Chamber of Agriculture to execute the international communication campaign of Frutti & Veggie to promote the fruit and vegetable consumption among the age group of 4 to 15 year of children.

This year we travelled all over Hungary with our 15 roadshow locations and also we had 60 POS activation on weekends in hypermarkets.

Every day at Generali Children’s Island, we waited for the kids with lots of toys, and of course lots of vegetables and fruits, and ran a full house every day.

This year we reached over 300,000 children and our goal is to get more children to eat vegetables and fruits in a playful way.

Client: The Hungarian Chamber of Agriculture

Media Agency: Havas Sports Entertainment

Executive Agency: Karma Production